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NYFW 2020

Georgina Jewelry Showcases at New York Fashion Week

For Immediate Release

February 12th, 2020

Georgina Herrera, a jewelry designer from Kansas City, debuted her 2020 collection, titled Bloom, in New York City at Pier 59 Studios with NYFW’s Flying Solo Showcase on February 8, 2020. This is the second time that Herrera has showcased her collection in NYFW both in a solo runway show and through collaborations with other designers. The runway show was styled by Alina Kotsiuba. 

Herrera creates one-of-a-kind pieces for runway shows and then tailors the design for ready to wear pieces. Her unique position as a second-generation member in an international jewelry manufacturing family allows her to efficiently execute and deliver a personalized high-quality product. All of Herrera’s jewelry is sterling silver and gold-plated sterling silver. She sources her gems from all over the world, and the crystal that she uses is from Swarovski. Both polished and sanded, her metals are a mix of shine and texture.

In her Bloom collection, Herrera’s floral symbol continues to evolve from her previous collections. This year, as women have evolved through their collective voices, Georgina’s flower has matured. Herrera describes how “The petals represent true awakening in each pendant and brooch. You can actually see each petal lift off the petal before it to a 3D-like image. Growing in unison, each piece is a statement of a love of life and the beauty of nature, and showcases that as we grow our mind we will value and care for the beauty around us .” The designs are a true testament to the blooming change within the modern woman. 

Herrera’s runway collection included a mix of metals and textures. As with most of Herrera’s collections, each piece is made in 0.925 sterling silver and either maintaining that silver finish, or plated in 18k gold. The quality cannot be matched. 

Her collections can be purchased on Herrera’s website, Alysa Rene Boutique and Halls in Kansas City, or at the Flying Solo store located in New York City.


Media contact for Georgina Herrera is Kelsie Lauck 

To learn more about Georgina Herrera visit


Georgina Herrerra NYFW 2020
Georgina Herrerra NYFW 2020
Georgina Herrerra NYFW 2020
Georgina Herrerra NYFW 2020
Georgina Herrerra NYFW 2020

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